PhenEthylAmine

some say butterflies, some say chemistry

A classification of chemical compounds, most of which are psychoactive drugs. Beta-Phenethylamine is neurotransmitter in the brain, and it is believed to be the body's natural version of amphetamine.

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In the early 1980s, researcher Michael Liebowitz, author of the popular 1983 book The Chemistry of Love, remarked to reporters that "chocolate is loaded with PEA." This became the focus for an article in The New York Times, which was then taken up by the wire services, then by magazine free-lancers, and evolved into the now-eponymous

"chocolate theory of love"

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